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1970S
In the late 1970s men’s ready-to-wear was approaching a resurgence in Montreal. As the owners of several multi-brand retail stores in the city, BUGATCHI’s founders were uniquely positioned to experiment with new, more modern designers, already attracting attention in Europe. Their goal was to test the local market, their advantage being direct contact with their consumer. This contact was instrumental in concepting what the market needed and a stepping stone from which BUGATCHI was launched.