Your Big Sister in Beauty

Imagine your big sister with impeccable taste, full of life advice, and posessing the ultimate beauty secrets. She protects, guides & empowers you, revealing the magic within you.

EM, inspired by the affectionate Vietnamese term for a younger sibling, seeks to be that guiding big sister for you. Our products are crafted with meticulous precision and painstaking intention to enhance your natural beauty. We work through all the trial & error, so that makeup is effortless and enjoyable, and safe for the most sensitive skin.

You can’t go wrong, no matter your age, skill level or skin condition.

Formulation Philosophy

To say that we obsess over developing the best formulas in the market is an understatement. Michelle and our product development team travel the globe to develop the most unique and innovative formulations. Whether it’s an artisan, hand-baked powder in Italy, specialized pearls in France to unique, sensorial textures found only in Japan, we don’t compromise. We ensure that our formulas are clean, but more importantly that they are safe. All of our products are rigorously tested to be hypoallergenic and dermatologist tested.